Hi, I'm Hugo
a Spanish Creative Director / Art Director, and I H*TE defining myself, along with fossil fuel companies, wasting other people's time in unnecessary meetings, and the texture of green beans -that's a red line. On the other hand, there are many things I LOVE:
I LOVE working in the creative industry, either at international or indie advertising agencies. I LOVE teamwork, and the feeling of getting excited about a great idea, a nice-crafted art direction, a clever copywriting, or a sharp strategy, whether or not it ends up being a published campaign or awarded at festivals such as Cannes, Effies, CdC, El Sol, FIAP, WINA... I LOVE everything that makes me a better person: a good conversation, traveling (never 'touristing'), streetphotography... and my dog Nacho - get to know him and you'll get what I mean.
So LET'S TALK if you want to know more about me, or you just LOVE my portfolio.
Gracias,
Hugo.

This is me: the one in red posing for the photo eyes closed.
CLIENTS
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Acciona, Alpine, AMSTEL, AXA, Ron Barceló, Barceló Hotel Group, Benetton, Campofrío, Coca-Cola, Correos, Cruzcampo, Disney, Eurolotto, Fanta, HP, Mastercard, McDonald's, Movistar, NTT, Opel, The Phone House, Powerade, Renault, Repsol, SAAB, Santander, Sixt, Telefónica, UPS, Velo, WiZink, YELL.
EXPERIENCE​​​​
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Fly Me to The Moon
Creative Director I 2024
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Casanova Agency
Creative Director I 2023​​​
BBDO
Associate Creative Director I 2022​​​
FCB - Gyro - Growthland - McCann
Monks - NTT Disruption - VMLYR
FL Creative Director / ACD
2018-2022​​
TBWA
Creative Director I 2016-2018​​
McCann
Art Director / ACD I 2006-2015​​
XFeat
Founder & CD I 2015-2022​