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Hi, I'm Hugo
a Spanish Creative Director / Art Director, and I H*TE defining myself, along with fossil fuel companies, wasting other people's time in unnecessary meetings, and the texture of green beans -that's a red line.  On the other hand, there are many things I LOVE:


I LOVE working in the creative industry, either at international or indie advertising agencies. I LOVE teamwork, and the feeling of getting excited about a great idea, a nice-crafted art direction, a clever copywriting, or a sharp strategy, whether or not it ends up being a published campaign or awarded at festivals such as Cannes, Effies, CdC, El Sol, FIAP, WINA... I LOVE everything that makes me a better person: a good conversation, traveling (never 'touristing'), streetphotography... and my dog Nacho - get to know him and you'll get what I mean.

 

So LET'S TALK if you want to know more about me, or you just LOVE my portfolio.

Gracias,

Hugo.

HUGO&NACHO.png

This is me: the one in red posing for the photo eyes closed.

CLIENTS

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Acciona, Alpine, AMSTEL, AXA, Ron Barceló, Barceló Hotel Group, Benetton, Campofrío, Coca-Cola, Correos, Cruzcampo, Disney, Eurolotto, Fanta, HP, Mastercard, McDonald's, Movistar, NTT, Opel, The Phone House, Powerade, Renault, Repsol, SAAB, Santander, Sixt, Telefónica, UPS, Velo, WiZink, YELL.

EXPERIENCE​​​​

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Fly Me to The Moon

Creative Director I 2024

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Casanova Agency 

Creative Director I 2023​​​

 

BBDO

Associate Creative Director I 2022​​​

 

FCB - Gyro - Growthland - McCann

Monks - NTT Disruption - VMLYR

FL Creative Director / ACD

2018-2022​​

 

TBWA

Creative Director I 2016-2018​​

 

McCann

Art Director / ACD I 2006-2015​​

 

XFeat

Founder & CD I 2015-2022​

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